This Google Ad extension is especially effective for mobile devices, as the user can simply tap the number and ring you in seconds. This is crucial, because it allows people to easily call your restaurant, enquire about your menu and make a booking. Callout extensionĪ callout extension is where the phone number of your restaurant is added to the search ad. Google will then reward your site with a higher position on Google, and people will be more likely to convert. You might even choose to enlist the help of a specialist food photographer.Īdditional links you can include can be your restaurant’s opening hours, special offers, a booking form and more.Ī sitelink extension will also signal to Google that your page is relevant to what online users are searching for. Humans are very visual beings and will react positively to attractive images of food, so use this to your advantage. Having a sitelink Google ad extension to a gallery of your menu is also recommended. What’s more, if they are craving a certain type of food and can see that your menu caters to them, they will be more likely to visit. On average, location extensions see a 10% boost in click-through-rate – even for small businesses.Ī sitelink extension allows you to add extra links to your ad, such as a gallery, menu or contact.īy making your menu accessible to online users, prospective customers are able to connect with you and make informed choices. If they cannot navigate their way to your door, they may be inclined to eat elsewhere. Online users love ease, so adding this Google Ad extensions will allow people to easily find you on a map. This will encourage them to take action or visit you. This is fundamental, because if people are searching for a certain cuisine in your local area they will be presented with your restaurant. Related post: 10 Reasons to Revamp Your Restaurant’s Marketing Strategy in 2018Ī location extension is where you attach the physical location of your restaurant to your ad. Location extensionĪdding a location extension on your search ad is perhaps the most rudimentary step in restaurant ppc marketing, but it’s critical. When it comes to restaurant advertising, there are specific ad extensions that are relevant to your business and that you should be utilising. Google Ad extensions typically increase your click-through-rate by a few percentage points. PPC Ad extensions will expand your ad with important information about your business, which will attract more people to your restaurant. With a ppc campaign for your restaurant, you can target audiences and showcase your latest offerings.Īny search marketer will tell you that Google ad extensions play a huge part in the performance of your Google ad. AdWords improves your online presence and makes your business more visible to the people who are looking for your products and services. If you’re a restaurant owner, a well-executed Google Ads campaign is crucial for attracting customers.
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